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MONKEY SHOULDER NAMED BEST-SELLING SCOTCH

Monkey Shoulder has usurped Johnnie Walker as the best-selling Scotch whisky among the world’s top bars, although bartenders appear to remain uninspired by Scotch.

 

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According to the 2019 Brands Report, compiled by industry magazine Drinks International, bartenders named Monkey Shoulder the best-selling and trendiest Scotch whisky.

The blended malt finished ahead of Johnnie Walker as the second best-selling Scotch, with Laphroaig in third place.

Meanwhile Macallan and the Compass Box stable of brands were named the second and third most asked-for Scotch whiskies among patrons.

The report is compiled from a survey of award-winning bartenders, and bar owners, managers and head bartenders working for award-winning bars around the world.

Monkey Shoulder was named the preferred Scotch at 22% of bars, with Johnnie Walker named by 17%.

Hamish Smith, editor of the Brands Report, said: ‘This is part of a wider trend away from blends and towards malts.

‘When we started polling, this list was dominated by blends, where now it is single malts. Monkey Shoulder has capitalised.’

The blended malt released a smoky version exclusively for bars in 2017, in response to calls for a smoky, mixable Scotch.

Monkey shoulder at bestwhisky

04 January 2019 by Becky Paskin

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