Maker’s Mark is, if nothing else, a true family undertaking. From T.W. Samuels himself to current Chief Operating Officer Rob Samuels, everyone has played important roles. Over the years, a number of people have played a part in the Samuels family story. Some you’ve heard of, and some are rather obscure. But we like to think of them all as friends of the family and, ultimately, friends of Maker’s Mark. Amongst those friends were Abraham Lincoln, George Washington and Jim Beam. Just like the three R’s (reading, ’riting and ’rithmetic) make up those basic educational essentials we’re all so familiar with, the four W’s (water, wheat, wood and wax) are the time-honored, fundamental elements when it comes to crafting Maker’s Mark;