THE STORY OF HEAVEN HILL

Shortly after Prohibition ended in the United States, Heaven Hill Distilleries, Inc., was founded in Bardstown, Kentucky by the Shapira family to produce and market Bourbon and premium American whiskeys. At the time, it was as speculative a new business venture as the dot com start-ups of the 1990's -- a company founded with no brands, no available stocks of whiskey, and at the height of the Great Depression. Today, the company is the largest independent, family-owned and operated producer and marketer of distilled spirits in the country. According to industry analysts, Heaven Hill is now the seventh largest spirits supplier in the United States and second largest holder of aging Bourbon whiskey in the world with an inventory in excess of 900,000 barrels.

Over the last two decades Heaven Hill has moved beyond its traditional focus on American whiskeys to become a broadly diversified spirits supplier. Heaven Hill's portfolio includes both domestically produced products, such as Evan Williams Bourbon and Christian Brothers Brandy, as well as a growing line of selected imported brands from around the world, such as HPNOTIQ Liqueur and O'Mara's Irish Country Cream.

The company's success is based on the fact that it is large enough to market brands aggressively in the United States and throughout the world, yet small enough to care about every brand and be responsive to the needs of every customer. Heaven Hill's formula for growth begins with the commitment to support its current portfolio of brands, while continuing to diversify by adding new products through internal development, agency relationships and acquisitions. Throughout its product line, Heaven Hill offers a competitive advantage by emphasizing innovative characteristics like extra aging, superior quality, packaging and uncompromised craftsmanship. Whether it is a Bourbon from Kentucky's First Distiller, such as Evan Williams, or a Gin first produced by the Lord Mayor of London, such as Burnett's, Heaven Hill products enjoy heritage, history and an unsurpassed reputation.

In stark contrast to the unpredictable and ever-consolidating spirits industry, Heaven Hill remains fiercely independent, guided by the steady hands of the Shapira family. The company is dedicated to establishing long-term relationships with their customers in order to build strong brands and implement consistent, effective programming. Independence, quality and integrity define Heaven Hill Distilleries, Inc., a company committed to producing and marketing the highest quality spirits products worldwide.