The founders were inspired to create Elephant Gin following their own adventures in Africa. With a vision to conserve the wildlife they feel so passionately for, Robin, Tessa and Henry decided to launch a product that would help conservation trusts. They strongly believe that this generation has a responsibility to support the African wildlife today, so others can continue to enjoy it in the future. With every bottle sold, Elephant Gin contributes 15% to two foundations that are devoted to the conservation of wildlife in Africa.